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An e-commerce specialist does many things, and the day-to-day responsibilities will vary based on the organization's size and needs, but most of their work centres around developing and implementing strategies to improve online sales and customer engagement. They will typically analyse data and trends in the industry to help create effective marketing campaigns, improve website user experience, and improve customer satisfaction.
Below are some key responsibilities an e-commerce specialist might handle:
· Conducting market research to identify customer needs and preferences, using this information to inform product development and online pricing strategies
· Managing and optimizing online store product listings to ensure that they are accurate, well-written, and aesthetically pleasing to customers
· Monitoring and analysing website metrics and sales data to identify areas for improvement and developing strategies to increase sales and improve customer experience
· Managing and optimizing the checkout process to ensure that it is streamlined and user-friendly
· Developing and implementing customer retention strategies, such as loyalty programs and email marketing, to encourage repeat business
· Staying up-to-date with the latest trends and technologies in e-commerce